10 Key things to make your website better (1-13)

When you decide to create a website (or have a website created for you), you would obviously want to make it the best you can. There are many simple things that you can do. Here is a list to get started.

Here are 10 ways to make your website better:

1. Keep your audience in mind and create copy that personally speaks to them.
2. Truly understand the purpose of your website – make sure that it relates back to your target customer.
3. Update your site content and keep it fresh and current (blogging, etc.).
4. Anticipate and answer your visitor’s questions.
5. Make sure the navigation is simple and clear – this is one of the most important elements.
6. Include a call-to-action on each page – what do you want them to do?
7. Limit the number of topics per page (ideally just one topic) – too many will confuse your visitors.
8. Include your contact information – make it easy to find!
9. Title each page to be search engine (and bookmark) friendly.
10. Don’t include too many colors, fonts, or font sizes that distract your visitor.

Here’s a couple bonus items that can help improve your website:

1. Create a clear and compelling sales message (Noble Sales Purpose).
2. Check your site to ensure all forms and links are working properly.
3. Carefully check your content for spelling and grammar mistakes.
4. Create a privacy policy and stick to it – respect your customer.
5. Return all visitor inquiries promptly because you never know who they may recommend you to even if they don’t buy from you themselves.
6. Don’t add a “visitor count” to your site.
7. Don’t include graphics that fail to add importance to your site.