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Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts.

Today, we’ll hear:

  • The best advice for someone starting a local podcast.
  • The biggest struggle Mark has had on his podcasting journey.
  • How to go about getting ads and sponsors for the podcast.
  • And how you can grow a local podcast.

Mark starts by telling you how he first started with podcasting.


Key Milestones of the Episode:

  •  (01:20): Getting to know how our guest started his podcast
  •  (04:02): Vital equipment for starting a podcast
  •  (06:14): The best advice for someone starting a local podcast
  •  (10:07): The biggest podcasting challenges our guest has had
  •  (12:18): How can you grow a local podcast?
  •  (16:08): Getting ads and sponsorship for a podcast
  • (24:33): How do you know if you are ready to start a new podcast?


Key Quotes from the Episode:

  • “Good doesn’t necessarily mean expensive.”
  • “Any location in the country and the world is really interesting when you dig into it.”
  • “People tend to compare numbers in ways that aren’t helpful.”
  • “Don’t say my podcast is for everyone who wants to visit, say a city. That’s not a demographic.”
  • “No matter what you think, you will learn by doing, and the feedback you’ll get as you build up listeners will help influence you.”


Resources Mentioned:

  • Do you want to take your podcast to the next level, but just don’t have the time to make it happen?
  • Is your time stretched to the max, struggling to get your podcast episode out?
  • Do you need help just getting started?

Podcast Guy Media can offer the solution to both recover your time and improve your podcast.